*SmartPass is hiring a Director of Customer Marketing (US-timezones, please). We’re developing next-generation educational technology — starting with a digital hall pass serving 2,000+ K-12 schools and 2 million+ students today.*
<aside>
🔗 Apply now →
</aside>
Who We Are
SmartPass is a fast-growing K-12 startup that makes easy-to-use tools so school staff can focus on learning, not logistics. Today, thousands of schools around the world use SmartPass to maximize instructional time, reduce wandering around the halls, and improve student outcomes. SmartPass unlocks communication across classrooms. And we’re just getting started.
Working in a school has never been an easy job. Thousands of staff members have told us how tech (that's supposed to help them) actually makes the job harder. Well, we’re frustrated with the status quo of K-12 software, too. It’s time school staff get tools they actually enjoy using.
Role Overview
As the Director of Customer Marketing at SmartPass, you will play a crucial role in enhancing our new go-to-market strategy, which emphasizes a sales-assisted Product-Led Growth (PLG) model. Reporting directly to the VP of Marketing, your role will involve creating and executing marketing strategies that not only deepen relationships with existing customers but also drive activations and optimize the onboarding experience. Your innovative approaches in customer marketing and deep understanding of PLG dynamics will be pivotal in driving the growth and success of our K-12 edtech offerings.
Key Responsibilities
Metrics You’ll Own: GRR, NRR
- Develop and implement a customer marketing strategy that supports our transition to a sales-assisted PLG model, focusing on increasing user activations and improving the customer onboarding process.
- Craft targeted engagement programs that support the customer journey from initial activation to long-term retention and advocacy, enhancing the overall customer experience.
- Design and manage effective onboarding campaigns that ensure customers gain quick and lasting value from our products, leading to higher satisfaction and retention.
- Collaborate with the product, sales, and customer success teams to create cohesive marketing strategies that align with our PLG objectives, driving long-term growth and a seamless customer experience.
- Utilize data-driven insights to optimize every touchpoint in the customer lifecycle, from initial interest through renewal, ensuring a seamless transition between self-service and sales-assisted interactions.
- Lead initiatives to leverage customer feedback in real-time, enabling quick adjustments to products and strategies to meet evolving customer needs and enhance satisfaction.
- Oversee the creation of advocacy programs that encourage and highlight successful customer stories, promoting broader engagement and driving brand loyalty.
- Conduct rigorous experimentation and hypothesis testing to continually refine marketing strategies and tactics. This includes designing and implementing A/B tests, analyzing results, and using insights to improve activation and engagement strategies.